Introduction
Admittedly the headline might sound over promising but when your campaign suffers from very low Conversion Rates in combination with large amounts of Clicks these are actually realistic possible increases. This is especially the case for Mobile App Traffic or Pop campaigns where there are problems with low Conversion Rates. Low Conversion Rates can lead to Advertisers suspending campaigns with a network, which is why it’s important that networks take steps to increase Conversion Rates. Fortunately, there are several strategies available that can help boost Conversion Rates and keep advertisers happy. In this blog post we’ll discuss some of the ways networks can significantly increase the conversion with no negative effort on the performance on a campaign.
Problems with Advertisers when you have a low Conversion Rates
The AdSecurity Platform can help to increase Conversions Rates by removing not needed Clicks being sent to the Advertiser. This includes heavy Duplicate IPs (e.g. an IP-Address clicking 200 times per hour) , Bots, Duplicate Device IDs, VPNs or even Users with the wrong Browser Language. On sources with high click Volumes we have seen increases in the range of 100 – 500%. This can then also be combined with Click Capping on approved clicks to further limit sending excessive amounts of Clicks. To avoid the loss of potential Conversions we recommend to use the Landing Page without any Tracking Parameters as a Fallback URL. Due to the Attribution Window these users are still attributed to the Affiliate.
Reason why the Conversion Rates are low
Analysing Traffic sources with low Conversion Rates we see that a big amount of the Clicks are coming from duplicate IPs, VPN or Bots. Running Database Listing When listing the number of Clicks per IP we see crazy numbers like 5000 clicks from a specific IP and in some cases even more. Secondly we also see that certain device languages generate clicks but do not generate conversions. Thirdly there can be Bots (including friendly Search Engine Spiders) that generate unneeded Clicks. All of these push down conversion rates.
Solution from having your campaign paused due to Low Conversion Rate issues
The AdSecurity Platform can help to increase Conversions Rates by removing not needed Clicks being sent to the Advertiser. This includes heavy Duplicate IPs (e.g. an IP-Address clicking 200 times per hour) , Bots, Duplicate Device IDs, VPNs or even Users with the wrong Browser Language. On sources with high click Volumes we have seen increases in the range of 100 – 500%. This can then also be combined with Click Capping on approved clicks to further limit sending excessive amounts of Clicks. To avoid the loss of potential Conversions we recommend to use the Landing Page without any Tracking Parameters as a Fallback URL. Due to the Attribution Window these users are still attributed to the Affiliate.
Conclusion
Conversion rates are a key performance indicator for advertisers, and as such they are monitored closely. Low Conversion Rates can lead to Advertisers suspending campaigns with a network, which is why it’s important that networks take steps to increase Conversion Rates. Fortunately, there are several strategies available that can help boost Conversion Rates and keep advertisers happy. In this blog post we’ll discuss some of the ways networks can significantly increase the conversion with no negative effort on the performance on a campaign.
