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Gaming AdExchange Algorithms with Fake Conversions

Illustration about Traffic Quality - SIVT and GIVT

How Fake Conversions Impact Impression Algorithms In the ever-evolving landscape of digital advertising, Cost Per Mille (CPM) remains a prevalent pricing model. Under this model, advertisers pay for every thousand impressions their ads receive. However, this model isn’t without its vulnerabilities. One of the key concerns has been the manipulation of the CPM bidding algorithm […]

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