24metrics - Advanced Adtech Solutions

24metrics - Advanced Adtech Solutions

iOS14 and its impact on Fraud Detection

News around iOS 14 and its upcoming limitations to the use of IDFA on Apple devices, clients have been reaching out to us, on how this will impact Fraud Detection and if we see new types of Fraud resulting from this. We hear very different theories where some say that fraud will decrease and others say it will increase. We thought it may be a good idea to share our view on it.

VPNs and how fraudsters abuse it

Understand the functionality of VPNs, their use cases and for what they are being used in Fraud and other scenarios.

We pushed Transparency even further, here is how:

Performance marketing is arguably driven by 3 key components: innovation, data and transparency. Specifically those vital values have been combined at their best capacity, since the rise of programmatic advertising. Specifically the main drive force pushing for programmatic marketing to rise, are service providers around the anti fraud sphere, which is one of the market’s main issues, affecting directly partnerships and ROI.

How we fight Fraud for you, in the words of our client.

Now more than ever, during this global crisis, with the Advertisement Industry being volatile and unpredictable, adding value for money and helping clients to add maximum transparency, between their partners ,seems to be essential for Adtech providers, to be able to offer in the current market.

Guest Access – Building Trust and Transparency

Guest Access / Account Synchronization is a new feature we developed for you in 2019, allowing you to syncronize fraud screening results in realtime adding trust and transparency to partnerships. Best of all Account Synchronization between Fraudshield Clients is unlimited and free of charge!

Outfit7 Logo small

How Outfit7 buys CPI traffic

Constant client feedback is what we strive to do at 24Metrics. We listen, we review and execute, in order to help our clients get the most value from our services. We talked to Luka Rade App Sales Director at Outfit7 about the importance of Traffic Quality and Fraud Screening and how he and his team deals with Affiliate Fraud.

What is Click Spam & how does it work ?

ClickSpam is a known, but complex attribution problem in the performance marketing industry. In short, ClickSpam occurs when a fraudster, uses an app to steal organic users, and attribute an app install to himself, in order to receive a commission.

How Mozoo uses FraudShield to fight Ad-Fraud

We wanted to find out about his latest insights on fraud in the advertising industry. How is Mozoo using FraudShield to fight advertising fraud in their business. We challenged Basile Wagner with some questions and found some interesting insights.

Why BlindFerret’s first choice is FraudShield

This week, we met up with Stephanie Unger, Director of Advertising of Blindferret.com. We were curious to see what insights Stephanie could share with our readers. We all know that fraud in the online advertising is evolving quickly. In order to be ahead of the fraudsters you need to understand what they are doing, how […]

How fraudsters steal your CPI commissions

According to an article by Fortune Magazine Russian hackers have generated 3$ – 5$ million per day through Ad Fraud. Imagine how much money your business can lose if you don’t take the necessary steps to detect your fraudulent conversions.

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