How to increase Conversion Rates by 200 – 500%

How to increase Conversion Rates

How to increase Conversion-Rates by 200-500% Introduction Admittedly the headline might sound over promising but when your campaign suffers from very low Conversion Rates in combination with large amounts of Clicks these are actually realistic possible increases.  This is especially the case for Mobile App Traffic or Pop campaigns where there are problems with low […]

Why Marketers should check on their Clicks​​

Why it is important to check for Click Fraud

Why Marketers should check on their Clicks​ Affiliate Marketing in theory is the easiest and safest form to pay for new Leads, Sales or Mobile App Installs. The focus is here on the word “theory” because the reality is very different and we will explain in this article why you should care about what traffic […]

Mobile Fraud Trends Review 2021

2021 Fraud Trends

Reviewing new Fraud Trends in 2021 and the impact for mobile marketers in 2022. Explaining how Fraudsters are using new trends and tactics to steal commissions.

24Metrics and Affise Anti-Fraud Partnership

Predicting the quality of users early in the campaign before spending too much money is the challenge of every marketer. Now we can use Artificial Intelligence to make a smarter and faster decision considering the full dataset of users and getting an insight of the User quality of Day1 of the campaign!

Mobile Ad Fraud – A look at how we fight it

We interviewed how Outfit7 uses Fraudshield to screen their traffic for Fraud patterns and how to deal with traffic rejections.

Click Spam & how to avoid it – with Outfit 7

Mobile Ad Fraud, Cookie Stuffing, Bot Detection

We interviewed how Outfit7 uses Fraudshield to screen their traffic for Fraud patterns and how to deal with traffic rejections.

Mobile App Fraud – How Fraudsters Do it

SKAdNetwork, and the IDFA changes in iOS 14.5, fundamentally changes how attribution is done in the mobile performance marketing space. This is how 24Metrics tackles the matter.

How we stop Fraud clicks and save you costs

tracking costs

SKAdNetwork, and the IDFA changes in iOS 14.5, fundamentally changes how attribution is done in the mobile performance marketing space. This is how 24Metrics tackles the matter.

A.I for campaign analysis and risk evaluation

Artificial Intelligence, Campaign analysis with A.I

SKAdNetwork, and the IDFA changes in iOS 14.5, fundamentally changes how attribution is done in the mobile performance marketing space. This is how 24Metrics tackles the matter.

Bots & VPN – How fraudsters abuse it

SKAdNetwork, and the IDFA changes in iOS 14.5, fundamentally changes how attribution is done in the mobile performance marketing space. This is how 24Metrics tackles the matter.

iOS 14 & how it impacts fraud detection

iOS 14, fraud detection

News around iOS 14 and its upcoming limitations to the use of IDFA on Apple devices, clients have been reaching out to us, on how this will impact Fraud Detection and if we see new types of Fraud resulting from this. We hear very different theories where some say that fraud will decrease and others say it will increase. We thought it may be a good idea to share our view on it.

Skadnetwork & iOS14 – Our Approach

SKAdNetwork, and the IDFA changes in iOS 14.5, fundamentally changes how attribution is done in the mobile performance marketing space. This is how 24Metrics tackles the matter.