Mobile Fraud Trends in 2023 and outlook to 2024
Discover the latest strategies to protect your mobile advertising investments from the escalating threat of ad fraud in 2023. Stay ahead with 24metrics, your partner in fraud prevention.
First A.I Based AdFraud Advisor
Launching the first A.I powered AdFraud Expert As geeks we like to try new things and developments. Following this weeks OpenAI announcement to release Custom GPTs we went ahead and build a first version of a AdFraud Advisor. We trained it on our own knowledge base but also other industry documents related to Click / […]
Gaming an ML Algorithm to buy low quality Impressions
How Fraudsters Game CPM Algorithms Through Fake Conversions: The Missing Link Between Impression and Conversion Fraud In the ever-evolving landscape of digital advertising, Cost Per Mille (CPM) remains a prevalent pricing model. Under this model, advertisers pay for every thousand impressions their ads receive. However, this model isn’t without its vulnerabilities. One of the key […]
The Problem of A.I Generated Spam
The rise of A.I generated Spam and fake comments Introduction In today’s digital landscape, AI is rapidly becoming the new face of spam, cluttering the internet with junk websites. Hundreds of sites, generated with artificial intelligence and serving real ads over AI-crafted text, are creating frustration for both consumers and advertisers. A recent wave of […]
Why the industry needs a Fraud-Database
Why the Industry needs a Fraud Database 6 Min Read Its no secret – The industry is plagued by AdFraud. But what many don’t know is that one of the reasons why Fraud is still so problematic as we struggle with a lack of transparency, data insights and automation. In this post I want to […]
How to increase Conversion Rates by 200 – 500%
How to increase Conversion-Rates by 200-500% Introduction Admittedly the headline might sound over promising but when your campaign suffers from very low Conversion Rates in combination with large amounts of Clicks these are actually realistic possible increases. This is especially the case for Mobile App Traffic or Pop campaigns where there are problems with low […]
Why Marketers should check on their Clicks
Why Marketers should check on their Clicks Affiliate Marketing in theory is the easiest and safest form to pay for new Leads, Sales or Mobile App Installs. The focus is here on the word “theory” because the reality is very different and we will explain in this article why you should care about what traffic […]
Mobile Fraud Trends Review 2022
Reviewing new Fraud Trends in 2021 and the impact for mobile marketers in 2022. Explaining how Fraudsters are using new trends and tactics to steal commissions.
24Metrics and Affise Anti-Fraud Partnership
Predicting the quality of users early in the campaign before spending too much money is the challenge of every marketer. Now we can use Artificial Intelligence to make a smarter and faster decision considering the full dataset of users and getting an insight of the User quality of Day1 of the campaign!
Mobile Ad Fraud – A look at how we fight it
We interviewed how Outfit7 uses Fraudshield to screen their traffic for Fraud patterns and how to deal with traffic rejections.
Click Spam & how to avoid it – with Outfit 7
We interviewed how Outfit7 uses Fraudshield to screen their traffic for Fraud patterns and how to deal with traffic rejections.
Mobile App Fraud – How Fraudsters Do it
SKAdNetwork, and the IDFA changes in iOS 14.5, fundamentally changes how attribution is done in the mobile performance marketing space. This is how 24Metrics tackles the matter.
How we stop Fraud clicks and save you costs
SKAdNetwork, and the IDFA changes in iOS 14.5, fundamentally changes how attribution is done in the mobile performance marketing space. This is how 24Metrics tackles the matter.
A.I for campaign analysis and risk evaluation
SKAdNetwork, and the IDFA changes in iOS 14.5, fundamentally changes how attribution is done in the mobile performance marketing space. This is how 24Metrics tackles the matter.
Bots & VPN – How fraudsters abuse it
SKAdNetwork, and the IDFA changes in iOS 14.5, fundamentally changes how attribution is done in the mobile performance marketing space. This is how 24Metrics tackles the matter.
iOS 14 & how it impacts fraud detection
News around iOS 14 and its upcoming limitations to the use of IDFA on Apple devices, clients have been reaching out to us, on how this will impact Fraud Detection and if we see new types of Fraud resulting from this. We hear very different theories where some say that fraud will decrease and others say it will increase. We thought it may be a good idea to share our view on it.
Skadnetwork & iOS14 – Our Approach
SKAdNetwork, and the IDFA changes in iOS 14.5, fundamentally changes how attribution is done in the mobile performance marketing space. This is how 24Metrics tackles the matter.
