We Are Your Digital Assistant For Affiliate Marketing
Our Mission: building software that protects affiliate marketers from fraud and automating work through the use of AI Agents.
Our focus: real-time traffic screening at scale, lead validation, and AI tools that handle repetitive tasks so you can focus on growth.
Our Story
Before founding 24metrics, Sven Hezel spent years managing affiliate programs at Vistaprint and Innogames, overseeing millions in ad spend. Fraud was a constant problem. Fake leads, manipulated clicks, partners pointing fingers. The only way to catch it was manually checking IP addresses in spreadsheets. The tools on the market were either too slow, too expensive, or complete black boxes with no transparency into why traffic got flagged.
Designed by a performance marketer who actually worked in the field. What began as an internal tool now screens 700+ million clicks daily.
We’re bootstrapped & independent. We love automation and pushing technical boundaries.
Fraud Detection at Scale
AI-Powered Analysis
No Black Boxes
Support from Experts
Who We Are
We’re fully remote with team members across multiple continents. No headquarters. No office politics. Our backgrounds span fraud prevention, software engineering, and performance marketing. Some of us worked previously in performance marketing. Some built detection systems. Some did both. That mix gives us perspective most vendors don’t have.
Being remote means there’s always someone online when you need help. It also keeps us agile, lean, and focused on what matters: making your life easier.
300
+
Companies worldwide rely on 24metrics for clean, trustworthy traffic.
30
x ROI
Our clients see a significant return on investment using 24metrics
21
%
Average Rejection Rate across our client base.
12B
Bot clicks automatically blocked across global ad campaigns
What Makes Us Unique
We’ve been on your side of the table. We know the frustration of bad traffic, wasted budgets, and tools that promise everything but deliver nothing. That experience shaped how we built 24metrics.
Infrastructure & Independence
- German-based and EU-hosted for full GDPR compliance
- Processing 700+ million clicks daily without compromising speed
- Bootstrapped from day one, so we build what actually helps, not what investors demand
Engineering Obsession
- Our team optimizes for milliseconds because in fraud detection, speed matters
- Real-time analysis at scale without latency trade-offs
How We Work With You
- Honest recommendations, even when that means telling you the basic plan is enough
- We provide prompt, reliable communication, your calls and emails are always answered.
- A small, senior team that treats your traffic like our own
How Does 24metrics Work under the Hood?
How Does 24metrics Work under the Hood?
All client data is hosted on secure servers in Germany. No U.S. cloud providers. No data transfers to foreign jurisdictions. Just straightforward GDPR compliance with infrastructure we control.
Our infrastructure also aligns with GDPR and CCPA, keeping your data private, secure, and firmly under your control.
Why Others are Choosing 24metrics
Would You Like to Meet Us?