Avoiding Click Spam & buying traffic with Outfit 7
Protecting and screening for your Mobile App installs against Bots, Click Spam, Cookie Stuffing and other kinds of Mobile Ad Fraud, is something that Outfit7 is very familiar with. We are here to find out how.
With quality screening in the Mobile CPI being so important now we are sitting today with Luka Rade – Sales Director at Outfit7 to hear how they use Fraudshield to screen / optimize their traffic while avoiding Click Spam and other frauds(Mobile Ad Fraud, fake Mobile App installs).
Member – Paid User Acquisition Team
Luka, please introduce yourself, and your role at OutFit7, responsibilities of your team.
What type of advertising campaigns do you run in OutFit7? (CPI,CPA,CPM) etc.
According to your experience, do you think AdFraud & Cookie Stuffing is a big problem in the online advertising industry? If so why?
How long have you been using FraudShield and why made you give it a try?
“We’ve been using FraudShield for about 18 months now. We gave it a try back when we discovered some fraud manually. This is when we decided to test different providers, and FraudShield was at the time one of many.”
Site: Isn’t it great to already know and deny fake Mobile App Installs?
What makes FS different compared to other similar services?
How does FS help you and your team on a daily basis?
“We always try to fight fraud proactively with partners we work with. In general, I believe that intentions of majority of players in this industry are pure, but chances are, you will stumble upon a bad apple here and there. And by using FraudShield’s real-time data, this helps us in bot detection while finding those bad apples fast and communicate this with our partners. This decreases dollars spend on ad fraud both for us as well as partners, and saves us a lot of time come billing time.”
What types of Mobile App Fraud have you experienced most the last 6-12 months?
“Just about any that you can and cannot imagine. But reality is; the simpler the Mobile App fraud type is, more likely you will stumble across it. Good news is, that it’s also much easier to detect it, as well as get rid of it. More specifically, click spam and click injection are two of the fraud types still most present. However, other types are increasing in its share, making this a much more complicated field than a year ago.”