Impression Screening
Invalid Traffic Detection
24metrics’ real-time engine delivers advanced invalid traffic detection for RTB and impression advertising, instantly identifying bots, proxy networks, and ad stacking fraud within milliseconds of programmatic bidding. Our comprehensive platform detects non-compliant ads running on publisher sites while filtering VPN traffic and sophisticated bot networks before they impact campaign performance. We offer similar features like big players (e.g. Pixelate, GEOedge etc.) but with a 80% price cut. Interested to learn more?
Impression Screening
Invalid Traffic Detection
24metrics’ real-time engine delivers advanced invalid traffic detection for RTB and impression advertising, instantly identifying bots, proxy networks, and ad stacking fraud within milliseconds of programmatic bidding. Our comprehensive platform detects non-compliant ads running on publisher sites while filtering VPN traffic and sophisticated bot networks before they impact campaign performance. We offer similar features like big players (e.g. Pixelate, Geoedge etc.) but with a 80% price cut. Interested to learn more?
What are GIVT/SIVT?
GIVT (General Invalid Traffic) and SIVT (Sophisticated Invalid Traffic) are industry classifications for combating impression fraud in digital advertising. GIVT includes easily detectable invalid traffic like known bots and web crawlers, while SIVT represents advanced fraudulent activity requiring sophisticated detection methods, including malware-generated traffic and hijacked devices designed to mimic legitimate behaviour. 24metrics provides comprehensive protection against both through real-time fraud screening that detects bots, ad stacking, malware sites, and VPNs using AI analytics. As the only provider offering impression, click, and conversion screening in a single product, 24metrics helps advertisers avoid paying for fraudulent traffic while ensuring genuine human exposure to ads
What are GIVT/SIVT?
GIVT (General Invalid Traffic) and SIVT (Sophisticated Invalid Traffic) are industry classifications for combating impression fraud in digital advertising. GIVT includes easily detectable invalid traffic like known bots and web crawlers, while SIVT represents advanced fraudulent activity requiring sophisticated detection methods, including malware-generated traffic and hijacked devices designed to mimic legitimate behaviour. 24metrics provides comprehensive protection against both through real-time fraud screening that detects bots, ad stacking, malware sites, and VPNs using AI analytics. As the only provider offering impression, click, and conversion screening in a single product, 24metrics helps advertisers avoid paying for fraudulent traffic while ensuring genuine human exposure to ads.
Industry Tailored Fraud Prevention
Defend your Budget from Invalid Traffic
Monitor all incoming clicks in real-time, stopping Bots, Proxies, Duplicates
Our machine learning algorithm identifies even sophisticated bots, including headless browsers, automated scripts, or competitors clicking on your ads.
Automatically blacklist suspicious IP addresses in Google Ads to prevent further losses.
Our smart Pixel Firing feature allows to only track approved conversions in Google
Fill Your Pipeline with Real People, Not Bots
Automated Bot Submissions: Detect and stop fake signups
Behavioral Anomaly Detection: Detect and prevent fake signups generated by sophisticated bots employing automation tools and scripts.
Duplicate Lead Fingerprinting: Identify and block multiple registrations originating from the same device utilizing advanced device fingerprinting.
VPN & Proxy Detection: Unmask leads submitted through VPNs, residential proxies, or data centers, often used by fraudsters to obscure their true location.
Stop Cookie Stuffing and compliance issues
Detect Compliance issues Identify unwanted sources such as illegal streaming or erotic content with our AI enabled content detection.
Stop Fraudsters using Cookie Stuffing techniques to steal organic traffic and stealing rightful attribution.
Detect Bidding Abuse Affiliates bidding on your branded keywords against policy, inflating your PPC costs.
Block Browser Extensions like Honey that automatically insert Coupon Codes or stealing commissions that don’t belong to them.
Stop Mobile App Fraud
Click Injection Hijacking app install credit by triggering clicks moments before an organic or legitimate install completes.
Click Spamming Flooding your campaigns with massive volumes of fraudulent clicks hoping to claim attribution for organic installs.
SDK Spoofing Bots faking app installs and in-app events (like registrations or purchases) without any real user activity.
Proxy & Data Center Traffic: Identifying fraudulent installs created by out of GEO Devices and Bots.
Keep Your Dating Platform Safe, Authentic, and Human
Fake Profile Creation: Automated bots or fraudsters creating large numbers of bogus user accounts to trigger registration payouts.
Incentivized Sign-ups: Driving low-engagement registrations with prohibited user rewards, filling your platform with inactive profiles.
Compliance & Brand Safety Issues: Affiliates promoting your dating service on inappropriate sites or using misleading claims damaging your brand.
VPN & Proxy Detection: Unmask signups submitted through VPNs, residential proxies, or data centers, often used by fraudsters.
Protect Every Bid with Real-Time Fraud Prevention
Domain Spoofing & Misrepresentation: Detect when affiliates misrepresent low-quality inventory as premium sites to inflate bids and earnings.
Impression Fraud (Non-viewable/Hidden Ads): Identify impressions generated by bots or hidden ads (ad stacking, pixel stuffing).
Click Spamming & Invalid Clicks: Block massive volumes of automated, fraudulent clicks generated by bots targeting RTB campaigns.
Data Center & Bot Traffic: Filter out non-human traffic originating from data centers and known bot networks.
Protect your Brand from Bonus Hunters
Bonus Hunters & Arbitrage: Identify users or affiliates exploiting sign-up bonuses and promotional offers across multiple accounts.
Fake Account Registrations (CPA Fraud): Detect and block automated bots creating large volumes of fake player accounts.
Deposit & Payment Fraud: Flag deposits made by high risk users / IPs likely to result in chargebacks.
Geo-Masking & Compliance Violations: Uncover users using VPNs/proxies to bypass geo-restrictions avoiding regulation.
Protect your Website and API-Endpoints
Advanced Bot & GEO masking Detection for your website. Identify suspicious users and block them in realtime or trigger an alert.
Safeguard your API Endpoints from malicious attacks, unauthorized access attempts, and data breaches with real-time threat detection and automated blocking.
Verify email authenticity and deliverability in real-time to reduce bounce rates, improve campaign performance, and prevent fake account registrations.
Detect Geo-Masking & Compliance Violations Uncover users with VPNs/proxies trying to bypass geo-restrictions or promoting offers in regulated markets.
Supported Platform Integrations
Use our powerful integrations that are installed in under 30min.
Impression Fraud Prevention Features
Integrates with any Platforms
Works seamlessly with any ad platform, tracker or publisher network. You don’t have to rip out or replace tools—our service slides right into your tech stack, maintaining full flexibility.
Setup in under 30min
No deep engineering resources? No problem. Our intuitive setup wizard and industry-standard presets mean even non-technical teams can configure robust fraud defenses in minutes.
Real-Time Detection
Stop fraudulent clicks before they cost you a dime. As soon as a suspicious click is detected, we block it in real time—so invalid traffic never reaches your landing pages or counts toward your spend.
Transparent Reasoning
Every blocked click or conversion comes with a clear, standardized rejection code (e.g. “IP anomaly,” “bot detection”). That transparency helps you fine-tune settings and communicate easily with partners.
Detailed Traffic Insights
Dive deep into click-level data—geography, device, IP reputation, user behavior—and spot emerging fraud trends. Our dashboard turns raw logs into actionable charts and alerts.
Industry Filter-Presets
Everyone's needs are different which we not only support presets by industry (e.g. Search, CPC or eCommerce) but also allow full customization.
Industry Presets
Industry-specific fraud filters are crucial for maintaining accuracy and reducing false positives. Our system offers 7 different industry presets that adapt detection methods based on traffic type - CPC campaigns require different screening than CPA campaigns where advertisers pay per sale. This contextual awareness ensures precise fraud detection while preserving legitimate traffic across diverse advertising models.
Industry Presets
Industry-specific fraud filters are crucial for maintaining accuracy and reducing false positives. Our system offers 7 different industry presets that adapt detection methods based on traffic type. RTB campaigns require different screening than CPA campaigns where advertisers pay per sale. This contextual awareness ensures precise fraud detection while preserving legitimate traffic across diverse advertising models.
Ad Fraud 2025 Report
Stay ahead of threads with the State of Fake Traffic 2024 report. Unparalleled insights based on 34 billion data points across hundreds of enterprise-level CHEQ clients.
Ad Fraud 2025 Report
Stay ahead of emerging threats with the Ad Fraud Trends 2025 Report. Unparalleled insights from 52 billion data points to protect your advertising investments.
Free IP Reputation Scanner
Enter a IPv4 Addresss to check its reputation
Enter an IP address to scan:
How 24metrics differs from other platforms
Affordable Entry Pricing
We have very affordable entry packages to literally any volume that you may have. Starting at 49 Euro we offer the most competitive pricing in the industry.
Many Supported Platforms
We are the platform with the most supported platforms. Integration can be installed in under 30min and is easy to use.
Transparent Rejection Reasons
We are an independent Fraud Prevention company with no hidden interests. We are on your side and our filters return transparent rejections reasons (e.g. Proxy, Bot, DataCenter, Emulator and more)
Enterprise Customizations and Consulting Options
We create tailored filters, deep system integrations, and custom detection models specifically for your business. We advise and implement on best practices in Fraud prevention and CyberSecurity matters.
How Revlum decreased
rejections by 95%
Stopping Proxy and Bot Conversions
Duplicate Detection using Fingerprint and IP Checks
Automatic Synchronizing Rejection Syncing with Advertiser
Keeping false positives to a minimum
< 5
or less Conversions deductions due to high quality users.
-90
less time spent on manual traffic checks, leaving time for other tasks.
+30
improved Advertiser Retention building lasting partnerships
15
increased payouts from Advertisers due to improved traffic quality.
AdSecurity Lite
Starting at
Є
49
2.000 Conversions
20.000 Clicks
JavaScript Integration
Redirect URL Integration
Google Ads Screening
DataCenter / Bot Detection
CSV Importer
AdSecurity Basic
Starting at
Є
120
All Features of Lite
5.000 Conversions
50.000 Clicks
Unlimited Offer Scans
Advanced Bot Detection
Residential Proxy Detection
Click Blocking Options
Data Validation Filtering
GEO Filter
Language Filter
ISP Filter
AdSecurity Pro
Starting at
Є
250
All the Features of Basic
20.000 Conversions
300.000 Clicks
10.000.000 Impressions
Industry Presets
Traffic Insights Reporting
AI Compliance Checks
Duplicate Detection
Device Fingerprinting
Reporting API Access
Alert Manager / Notification
Shared Reports
AdSecurity Advanced
Starting at
Є
500
All the Features of Pro
50.000 Conversions
3.000.000 Clicks
30.000.000 Impressions
Realtime Conversion Screening
Click Screening & Blocking
Advanced Bot & Proxy Detection
SDK Spoofing Detection
MMP Integrations
Click Injection Detection
Click Spam Detection
1h Monthly Consulting
Enterprise
Scale your digital strategy with advanced customization, automation and controls. Talk to us for a comprehensive solution that meets your needs.
Є
1,500
Annual commitment required
All Advanced features, plus:
Dedicated Support Manager with Chat Support
Customized Filter Settings
Personalized Onboarding
Support for Complex Integrations
Higher Volume Tiers
Customized Pricing Otions
Frequently Asked Questions
Find answers to common questions about our product and services.
Do you offer a free trial or demo?
We provide a 14-day free trial with no setup fees, allowing you to test our solution and see real savings before committing to a paid plan. You can find more details about our plans on our pricing page.
How does your Impression Fraud Detection system work?
24metrics uses advanced machine learning algorithms and real-time behavioral analysis to identify fraudulent impressions. We analyze over 100 data points including IP addresses, user agents, conversion patterns, geographic locations, device fingerprints, and browsing behaviour. The system creates a unique device fingerprint for every user and flags suspicious activities such as rapid successive conversions, clicks from known bot networks, or unusual traffic spikes from specific locations.
Can you Block Bots and Emulators on my Ads?
We have an extensive Emulator and Bot Detection. Why are doing this by using machine learning algorithms that detect unusual patterns that real users do not have. These include Device Fingerprint checks, User Agent Checks, IP checks, Header analysis and much more.
What integrations do you offer for Impression Screening?
Yes we set up integration through API with common providers like Adkernel or we can place a JavaScript Tag on your Adserver / Website that screens the PageViews. Through our Realtime Analysis we have the ability to monitor only or actively block the page view.
What is your false-positive rate?
Honestly, its very low and always less than 1%. We use rule-based filters and machine learning to detect fraud while minimizing the chance of blocking legit traffic. You get full transparency with standardized rejection reason codes (e.g. “IP anomaly”, “duplicate click”, “bot behavior”) so you can review, adjust or override as needed. Fraud thresholds can be set per campaign, traffic source or offer. You can start in monitoring mode (screening traffic without blocking) before switching to active prevention.
Do you offer support when I need it?
Enterprise customers additionally get access to a dedicated account manager and direct support through our Slack / Teams Channel. Regardless of your plan we always try to help clients achieve what they want. We are here to support with our knowledge, expertise and technology.