CAKE Fraud Detection
24metrics blocks fraudulent clicks, installs, and conversions in CAKE, ensuring cleaner leads, accurate partner performance, and trustworthy reporting.
Better Fraud Detection & Prevention for CAKE
CAKE customers benefit from 24metrics’ real-time fraud protection, blocking invalid clicks, installs, and conversions before they enter dashboards.
Advanced Filter Groups allow custom rules per partner, campaign, or vertical, while instant alerts and shared rejection reports ensure cleaner leads, fewer chargebacks, accurate partner performance, and fully trustworthy reporting for enterprise-scale programs.
Realtime Fraud Blocking
Detect and block fraudulent clicks, installs, and conversions before they affect CAKE dashboards or reports.
Custom Filter Rules
Advanced Filter Groups allow partner, campaign, or vertical-specific configurations to precisely control traffic quality.
Instant Alert System
Receive real-time email and Slack notifications whenever fraud thresholds are crossed for immediate corrective action.
Transparent Reporting
Shared rejection reports provide full visibility into blocked traffic, ensuring clean, trustworthy partner and lead data.
Integration with CAKE
CAKE customers choose 24metrics because we are the only solution that can proactively block clicks before fraud happens. Our real-time detection blocks bots, proxies, and fraudulent clicks at the click level, so only legitimate traffic reaches your offers.
The integration is done in 30min and we automatically sync results back to CAKE. No other solution offers this level of integration.
CAKE Fraud Detection Features
Click Screening
Every click is screened in real time before it reaches your offer. We proactively block fraudulent traffic, protecting your reputation with advertisers and ensuring your ROI stays intact.
30min Integration
Integrating with CAKE takes less than 30 minutes. Simply enter your API credentials, configure your fraud filters, and you are ready to start blocking bad traffic in real time.
Custom Filter Settings
Customize fraud filters per traffic source and adjust strictness from strict to tolerant. This unique flexibility lets you fine-tune detection to match each partner’s traffic quality.
Automatic Syncing
Rejected conversions sync back to CAKE automatically with detailed fraud reasons. Fraudulent postbacks are blocked in real time, keeping your data clean without any manual work.
Why use Fraud Prevention ?
Realtime Fraud Prevention
Affiliate Fraud is a very wide spread and difficult to detect. Proxies, Bots, ClickSpamming and other tactics on average make between 20-50% of the traffic for some networks / agencies. Undetected Affiliate Fraud leads to loss of reputation, loss of advertisers and and significant financial losses.
24metrics is the only provider that support customizable Filters that can be fine tuned to the specific type of publisher / offer, with adjustable filter sensitivity and whether you want to actively block and just monitor the traffic. This unique set of features allows you to be always in control of the traffic quality you are getting from your Affiliates.
Our CAKE integration is live in just minutes. Simply connect your API, configure fraud filters by traffic source, and start blocking fraudulent clicks in real time. Every click is screened before it reaches your offer, ensuring bots, proxies, and suspicious traffic are stopped at the click level.
Fraudulent conversions are automatically rejected and synced back to CAKE with detailed fraud reasons, giving you full transparency. Postbacks are blocked before they impact your data — protecting your advertiser relationships, safeguarding your ROI, and requiring no manual work.
Fraud Types we are detecting and blocking
Bots & Emulators
Stop bot traffic wasting ad spend and inflating CPC costs. Our realtime detection analyses +120 data signals incl. device fingerprints, user patterns etc. to identify bots with a very high accuracy. Read our article on Click Bots.
VPN & Proxies
Fraudsters use VPNs & Residential proxies to simulate legitimate traffic. With our honeypot network we are scanning the Internet for these IP addresses. A smart algorithm ensures that we only flag fraudulent IPs. Read our guide on Detecting Proxies.
Cookie Stuffing
Cookie stuffing steals attribution from your legitimate affiliates. We detect cookie stuffing at click / conversion level, ensuring commissions go to partners who actually drove the real traffic. Read our article on Cookie Stuffing.
Click Farms
Stop lead fraud before fake signups pollute your CRM. Our conversion fraud detection validates every lead in real-time, blocking bots and fraudulent form submissions while letting genuine users through. Read our article on Fake Leads.
TypoSquatting
Spot affiliates using lookalike domains to hijack your organic traffic and claim credit for sales they didn’t earn. We detect typo variations in realtime and blocks clicks from these domains. Read our blog post on TypoSquatting.
Fake Accounts
Every device has a unique fingerprint based on hardware and browser attributes. We use it to detect duplicate accounts, flag devices linked to previous fraud, and catch tampering like spoofed settings or emulator use. Read our article on fake Signups.
Why Affiliate Marketers Choose 24metrics
Frequently Asked Questions
What is CAKE fraud prevention?
CAKE fraud prevention refers to detecting and blocking fraudulent traffic within the CAKE platform. This includes stopping bots, proxies, click fraud, and fake conversions before they affect your campaign performance and ROI.
How does 24metrics integrate with CAKE?
24metrics offers a direct click-level integration with CAKE. We’re the only fraud prevention platform with this capability. Every click is screened in real time before it reaches your tracking system, blocking fraudulent traffic at the source rather than detecting it after conversions occur. This protects your budget and keeps your attribution data clean from the start.
What types of fraud does 24metrics detect on CAKE?
We detect bot traffic, proxy and VPN usage, click injection, cookie stuffing, and suspicious conversion patterns. Every click is screened in real time before it reaches your offers.
Can I customize fraud detection settings per traffic source?
Yes. Our filters are fully adjustable per traffic source. You can set strictness levels from tolerant to strict, giving you full control over how aggressively fraud is blocked for each partner.
Do rejected conversions sync back to CAKE?
Yes. Every rejected conversion is automatically synced back to CAKE with a detailed fraud reason. This gives you full transparency and makes it easy to address fraud with your affiliates.
Are fraudulent postbacks blocked automatically?
Yes. Fraudulent postbacks are blocked in real time before they reach your offers, keeping your data clean without any manual intervention.
Do I need technical knowledge to set up CAKE fraud prevention?
No. The setup is straightforward and our expert team guides you through the process. Most customers are fully operational within 30 minutes.
How does CAKE fraud prevention protect my ROI?
By blocking fraudulent clicks and conversions before they enter your system, you only pay for legitimate traffic. This protects your ad spend and maintains your reputation with advertisers.