Branch Fraud Detection
24metrics protects Branch campaigns by blocking fraudulent clicks, installs, and in-app events in real time, ensuring accurate attribution, high-quality traffic, and reliable mobile analytics.
Better Fraud Detection & Prevention for Branch
Branch clients gain real-time fraud protection through 24metrics, blocking invalid clicks, installs, and in-app events before they affect attribution.
Custom Filter Groups allow campaign, geo, or partner-specific rules, while instant alerts and shared rejection reports ensure high-quality traffic, accurate mobile attribution, and reliable insights for user acquisition and engagement optimization.
Realtime Blocking
Instantly stops fraudulent clicks, installs, and in-app events before they enter Branch dashboards, preserving attribution.
Customer Filters
Advanced Filter Groups allow campaign, geo, or partner-specific rules, providing precise traffic quality control for Branch.
Analytics Integrity
Blocks low-quality and bot traffic, ensuring reliable mobile attribution, in-app event reporting, and UA optimization.
Immediate Alerts
Real-time email and Slack notifications notify teams when suspicious traffic crosses thresholds, enabling quick intervention.
Integration with Branch
Branch customers choose 24metrics because we are the only solution that can proactively block clicks before fraud happens. Our real-time detection blocks bots, proxies, and fraudulent clicks at the click level, so only legitimate traffic reaches your offers.
The integration is done in 30min and we automatically sync results back to Branch. No other solution offers this level of integration.
Branch Fraud Detection Features
Click Screening
Every click is screened in real time before it reaches your offer. We proactively block fraudulent traffic, protecting your reputation with advertisers and ensuring your ROI stays intact.
30min Integration
Integrating with Branch takes less than 30 minutes. Simply enter your API credentials, configure your fraud filters, and you are ready to start blocking bad traffic in real time.
Custom Filter Settings
Customize fraud filters per traffic source and adjust strictness from strict to tolerant. This unique flexibility lets you fine-tune detection to match each partner’s traffic quality.
Automatic Syncing
Rejected conversions sync back to Branch automatically with detailed fraud reasons. Fraudulent postbacks are blocked in real time, keeping your data clean without any manual work.
Why use Fraud Prevention ?
Realtime Fraud Prevention
Affiliate Fraud is a very wide spread and difficult to detect. Proxies, Bots, ClickSpamming and other tactics on average make between 20-50% of the traffic for some networks / agencies. Undetected Affiliate Fraud leads to loss of reputation, loss of advertisers and and significant financial losses.
24metrics is the only provider that support customizable Filters that can be fine tuned to the specific type of publisher / offer, with adjustable filter sensitivity and whether you want to actively block and just monitor the traffic. This unique set of features allows you to be always in control of the traffic quality you are getting from your Affiliates.
Our Branch integration is live in just minutes. Simply connect your API, configure fraud filters by traffic source, and start blocking fraudulent clicks in real time. Every click is screened before it reaches your offer, ensuring bots, proxies, and suspicious traffic are stopped at the click level.
Fraudulent conversions are automatically rejected and synced back to Branch with detailed fraud reasons, giving you full transparency. Postbacks are blocked before they impact your data — protecting your advertiser relationships, safeguarding your ROI, and requiring no manual work.
Fraud Types we are detecting and blocking
Bots & Emulators
Stop bot traffic wasting ad spend and inflating CPC costs. Our realtime detection analyses +120 data signals incl. device fingerprints, user patterns etc. to identify bots with a very high accuracy. Read our article on Click Bots.
VPN & Proxies
Fraudsters use VPNs & Residential proxies to simulate legitimate traffic. With our honeypot network we are scanning the Internet for these IP addresses. A smart algorithm ensures that we only flag fraudulent IPs. Read our guide on Detecting Proxies.
Cookie Stuffing
Cookie stuffing steals attribution from your legitimate affiliates. We detect cookie stuffing at click / conversion level, ensuring commissions go to partners who actually drove the real traffic. Read our article on Cookie Stuffing.
Click Farms
Stop lead fraud before fake signups pollute your CRM. Our conversion fraud detection validates every lead in real-time, blocking bots and fraudulent form submissions while letting genuine users through. Read our article on Fake Leads.
TypoSquatting
Spot affiliates using lookalike domains to hijack your organic traffic and claim credit for sales they didn’t earn. We detect typo variations in realtime and blocks clicks from these domains. Read our blog post on TypoSquatting.
Fake Accounts
Every device has a unique fingerprint based on hardware and browser attributes. We use it to detect duplicate accounts, flag devices linked to previous fraud, and catch tampering like spoofed settings or emulator use. Read our article on fake Signups.
Why Affiliate Marketers Choose 24metrics
Frequently Asked Questions
What is Branch fraud prevention?
Branch fraud prevention refers to detecting and blocking fraudulent traffic within the Branch platform. This includes stopping bots, proxies, click fraud, and fake conversions before they affect your campaign performance and ROI.
How does 24metrics integrate with Branch?
24metrics offers a direct click-level integration with Branch. We’re the only fraud prevention platform with this capability. Every click is screened in real time before it reaches your tracking system, blocking fraudulent traffic at the source rather than detecting it after conversions occur. This protects your budget and keeps your attribution data clean from the start.
What types of fraud does 24metrics detect on Branch?
We detect bot traffic, proxy and VPN usage, click injection, cookie stuffing, and suspicious conversion patterns. Every click is screened in real time before it reaches your offers.
Can I customize fraud detection settings per traffic source?
Yes. Our filters are fully adjustable per traffic source. You can set strictness levels from tolerant to strict, giving you full control over how aggressively fraud is blocked for each partner.
Do rejected conversions sync back to Branch?
Yes. Every rejected conversion is automatically synced back to Branch with a detailed fraud reason. This gives you full transparency and makes it easy to address fraud with your affiliates.
Are fraudulent postbacks blocked automatically?
Yes. Fraudulent postbacks are blocked in real time before they reach your offers, keeping your data clean without any manual intervention.
Do I need technical knowledge to set up Branch fraud prevention?
No. The setup is straightforward and our expert team guides you through the process. Most customers are fully operational within 30 minutes.
How does Branch fraud prevention protect my ROI?
By blocking fraudulent clicks and conversions before they enter your system, you only pay for legitimate traffic. This protects your ad spend and maintains your reputation with advertisers.