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Our Story

2007 - 2013
Worked in Affiliate Marketing
2014
Began Initial Development
2015
First Prototype and Customers
2017
First Office in Berlin
2021
Launch of Click Screening Solution
2024
Added Impression Screening
Photo of the team at 24metrics

Built by Marketers. Made for Results.

24metrics was founded by Sven Hezel, who spent years on both the Advertiser and Network side of Affiliate Marketing. He previously managed over €14 million in annual ad spend at companies like Vistaprint and Innogames, leading media buying teams and running large-scale CPL / CPC campaigns. After facing recurring fraud issues and finding no scalable solution, he decided to build one himself. That’s how 24metrics started in 2015. With the goal of making fraud detection smarter, faster, from the perspective of a digital marketer.
Today, our technology helps clients worldwide protect their ad spend and media investments.

Sven Hezel

Founder of 24metrics
Building the most transparent and comprehensive ad fraud prevention platform. Automatic traffic screening across clicks, impressions, and conversions, and making fraud detection accessible through AI-driven guidance and tools.

The technology behind 24metrics

56 TB+ Data Store

Of Raw Data from Clicks, Conversions and Impressions

4 Server Regions

Fault tolerant and low latency below <50ms

12+ Integrations

We have a large number of supported platforms.

3M+ Conversions Daily

uncovering hidden patterns across advertisers.

Fighting Fraud with Scalable AI Analytics and Radical Transparency

Protecting Business from Threats means using AI and Big Data to detect and prevent fraud—like identity theft, DDoS, and click fraud—before it happens, all at high scale.
Realtime User Analytics Based on A.I means leveraging millions of data points to predict user behavior—spotting fraud, filtering low-quality traffic, and identifying high-value customers.
Openness & Transparency​ means clear data sources, no black boxes, and no client lock-ins—just honest, value-driven technology.

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Our service integrates with any ad platform or tracker, flexibility without replacing your existing tools.

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