Our Story
Built by Marketers. Made for Results.
24metrics was founded by Sven Hezel, who spent years on both the Advertiser and Network side of Affiliate Marketing. He previously managed over €14 million in annual ad spend at companies like Vistaprint and Innogames, leading media buying teams and running large-scale CPL / CPC campaigns. After facing recurring fraud issues and finding no scalable solution, he decided to build one himself. That’s how 24metrics started in 2015. With the goal of making fraud detection smarter, faster, from the perspective of a digital marketer.
Today, our technology helps clients worldwide protect their ad spend and media investments.
Sven Hezel
The technology behind 24metrics
Of Raw Data from Clicks, Conversions and Impressions
Fault tolerant and low latency below <50ms
We have a large number of supported platforms.
uncovering hidden patterns across advertisers.
Fighting Fraud with Scalable AI Analytics and Radical Transparency
Slack
Join now our
Slack Community!
Connect with ad industry peers and fraud prevention experts. Share insights, discuss strategies, and stay ahead of emerging threats in our active Slack community.
Get the latests
Ad Fraud News!
Newsletter
Want to stay informed on the rapidly evolving world of ad fraud? Sign up for our email updates. We deliver expert analysis, breaking news, and practical tips to help you identify and block fraudulent activity, ensuring your ad spend is always protected.