Residential Proxy Detection Guide
How to Detect Residential Proxies A residential proxy routes traffic through IP addresses assigned by Internet Service Providers to real home users. Unlike datacenter proxies that come from cloud servers with recognizable IP ranges, residential IPs look identical to legitimate consumer traffic. This matters because most fraud detection relies on IP reputation databases. When a […]
Mobile Ad Fraud: How to Detect Fake Installs, Bots & Offer Wall Abuse
Your mobile user acquisition numbers look strong. Installs are climbing, CPA goals are being met, and your offer wall partners report high completion rates. But here is the uncomfortable reality: a significant portion of those installs and conversions may be coming from bots, device farms, and users gaming the system with residential proxies. According to […]
Cookie Stuffing: How Affiliates Steal Your eCommerce Revenue
Your affiliate program shows impressive numbers. Clicks are rolling in, conversions look healthy, and commissions are being paid out. But here is the uncomfortable truth: a portion of those commissions might be going to fraudsters who never drove a single legitimate customer to your store. Cookie stuffing is one of the oldest and most damaging […]
How to Stop Fake Leads and Bot Traffic: An 11-Step Defense Guide
Writing about latest trends and developments in Advertising Fraud related topics.
Building a ClickBot with DeepSeek
AI is the hot topic of 2025 and there are new developments about it everyday. Whether its OpenAI, Claude, Gemini, Mistral or open source models like DeepSeek R1 and Metas’ LLama they are all powerful and they are getting better every week. You are probably already using AI for your everyday tasks but are you […]
Mobile Fraud Trends 2025
Threats & How to Protect Your Ad Spend Mobile ad fraud is escalating in 2025, draining billions from advertiser budgets. With global mobile ad spend surpassing $400 billion (Statista, 2025), fraudsters are launching increasingly complex attacks, from fake installs to click injection and impression spoofing. The Rising Threat of Mobile Ad Fraud in 2025 Modern […]
Guide to battle Affiliate Fraud in eCommerce
Affiliate marketing has become a cornerstone of eCommerce growth, driving billions in revenue annually. However, with great opportunity comes significant risk. Affiliate fraud costs businesses an estimated $1.4 billion annually, making it one of the most pressing challenges facing digital marketers today. Understanding the various forms of affiliate fraud is crucial for protecting your business, […]
Ad Fraud Detection Is Useless Without the Right Data
Why Accurate Data Points Are Crucial for Effective Ad Fraud Prevention As digital advertising and e-commerce continue to grow, ad fraud has become a major threat to profitability and data integrity. Preventing fraud in real-time requires more than just blacklists and rules, it demands the right data points at the right time. Without them, fraud […]
Gaming AdExchange Algorithms with Fake Conversions
How Fake Conversions Impact Impression Algorithms In the ever-evolving landscape of digital advertising, Cost Per Mille (CPM) remains a prevalent pricing model. Under this model, advertisers pay for every thousand impressions their ads receive. However, this model isn’t without its vulnerabilities. One of the key concerns has been the manipulation of the CPM bidding algorithm […]