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Best Alternative to Anura Fraud Detection
24metrics is a powerful Anura alternative, delivering transparent traffic quality insights, smarter optimization, and better ROI using real performance data.
Learn Why Anura Is Not Enough
Overpriced
Non Transparent Reasons
No Customizable Filters
No Realtime Click Screening
A Smarter, More Transparent Alternative to Anura
24metrics is a transparent, affordable alternative to Anura. Instead of overpriced black-box fraud scores, you get real-time click and conversion screening, customizable industry filters, and clear performance insights.
With expert guidance and seamless affiliate tracking integrations, teams confidently understand traffic quality and take action fast.
24metrics vs Anura, See The Difference
24metrics replaces Anura’s black-box scores with clear, performance-driven insights.
Real-Time, Transparent Detection
Screens clicks and conversions in real time with clear, explainable insights—not black-box scores.
Customizable & Integrated
Industry-specific filters and seamless syncing with affiliate tracking platforms.
More Value, Expert Support
More affordable than Anura and backed by hands-on expert guidance.
Anura provides traffic fraud detection using black-box scoring methods.
Opaque, Delayed Scoring
Relies on non-transparent fraud scores without real-time click screening.
Limited Flexibility & Integrations
No customizable filters and limited tracking platform integrations.
High Cost, Basic Output
Overpriced solution offering only basic reports and insights.
Comparasion Head to Toes
Anura.io
24metrics
Pricing
€500 / month
€120 / month
Transparent Scoring & Insights
Real-Time Click & Conversion Screening
Customizable Industry Filters
In-House Fraud Detection (proprietary engine)
Seamless Affiliate Tracking Integrations
Advanced, Source-Level Reporting
Expert Support Included
More Affordable Pricing
Better Insights, Smarter Decisions
24metrics delivers a transparent, performance-driven approach to traffic quality. Unlike Anura’s opaque scoring, it uses real click and conversion data with customizable filters and real-time screening to identify low-quality sources and flag anomalies instantly.
With clear, source-level insights, affiliate tracking integrations, and expert guidance included, teams can optimize faster, cut wasted ad spend, and make confident decisions.
Explore Other 24metrics Products
1.8K+
Companies rely on 24metrics for clean, trustworthy traffic.
32M
Anomalies detected daily due to our real-time flag suspicious patterns
21%
After fraud cleanup enterprise clients see significant returns
12B
Bot clicks automatically blocked across global ad campaigns
Click Fraud Detection
Identify and block invalid clicks in real-time, protecting your ad spend from bots, proxies, and click farms.
Affiliate Fraud Detection
Stop cookie stuffing, fake leads, and fraudulent conversions before they drain your affiliate marketing budget.
Impression Screening
Filter out bot traffic and invalid impressions to ensure you only pay for genuine human ad views.
Cybersecurity
Stop romance scammers, fake profiles, and account takeovers with AI-powered identity verification.
Google Ads Click Screening
Protect your Google Ads campaigns from click fraud and invalid traffic with automated real-time blocking.
Affiliate Link Tester
Test affiliate links across 200+ countries and devices. Find broken links before losing revenue.
Frequently Asked Questions
What makes 24metrics different from other fraud detection tools?
Most fraud detection tools operate at the website level, using JavaScript tags to analyze visitors after they land on a page. 24metrics works differently. 24metrics Fraud Prevention integrates directly at the click level with tracking platforms like Everflow, TUNE, and Affise. This means fraudulent clicks are detected and blocked in real time, before they generate costs. The result: you stop paying for fake traffic instead of just reporting on it after the fact.
Does 24metrics block fraud automatically or just flag it?
24metrics blocks fraud automatically and in real time. With sub-25ms response times, 24metrics Fraud Prevention rejects fraudulent clicks before they ever reach the advertiser. Many competing solutions only flag suspicious traffic and leave the blocking to you. That approach means fraud still costs you money while you figure out what to do with the data. 24metrics removes that gap entirely.
How does 24metrics integrate with my existing tracking platform?
24metrics offers native integrations with major affiliate tracking platforms including Everflow, TUNE, and Affise. These are not surface-level connections. 24metrics Fraud Prevention plugs directly into the click validation layer, so every click is analyzed before it is forwarded. No JavaScript tags, no GTM workarounds, no extra implementation on your landing pages. If your tracking platform is supported, setup takes minutes.
Is 24metrics only for affiliate marketing?
24metrics specializes in performance marketing and affiliate fraud prevention. That focus is intentional. Click fraud, conversion fraud, and publisher manipulation require detection logic built specifically for these patterns. Generic ad fraud tools that try to cover everything (programmatic, PPC, lead gen, affiliate) often lack the depth needed to catch sophisticated affiliate fraud schemes. If affiliate and performance marketing is where you spend your budget, a specialized tool will outperform a generic one.
Where is my data stored? Is 24metrics GDPR compliant?
24metrics is a German company with EU-hosted infrastructure. All data processing happens within the European Union, and the platform is GDPR compliant by design. For businesses operating in Europe or those with strict data sovereignty requirements, this removes the legal and compliance risk that comes with sending click data to US-based providers.
Does 24metrics offer transparent pricing?
Yes. 24metrics publishes usage-based pricing so you know exactly what you will pay before you talk to anyone. There is no “contact sales for a quote” gatekeeping. Many fraud detection vendors hide pricing behind sales calls, which makes it harder to compare options or budget accurately. 24metrics keeps it straightforward.
Can I customize how aggressively fraud is detected?
Yes. 24metrics Fraud Prevention gives you full control over detection thresholds and fraud rules. Some businesses want to block anything remotely suspicious. Others prefer to only block confirmed fraud and flag borderline cases for manual review. Both approaches are valid, and 24metrics lets you configure the system to match your risk tolerance. Solutions that only offer a binary “good” or “bad” verdict leave no room for this kind of nuance.
What if I also need an affiliate tracking platform?
Through our partnership with Integr8 Affiliate Tracking platform clients who use Integr8 as their affiliate tracking platform get 24metrics Fraud Prevention fraud detection included at no extra charge. You only pay for tracking, and fraud prevention is built right in. This makes it one of the most cost-effective setups for companies that need both tracking and fraud detection in a single stack.
How fast does 24metrics detect fraud?
24metrics Fraud Prevention processes fraud checks in under 25 milliseconds. That speed matters because in affiliate marketing, clicks are redirected through tracking platforms in real time. If your fraud detection takes seconds (or worse, runs in batch mode after the fact), the fraudulent click has already been counted, the conversion has already been attributed, and the payout is already in motion. Sub-25ms detection means none of that happens.
Does 24metrics require a long-term contract?
No. 24metrics offers flexible terms without locking you into long-term commitments. You can test the platform, see results, and scale usage based on your actual needs. This is how it should work: if the product delivers value, you stay. No contract pressure needed.