VS
IPQualityScore Alternative
24metrics is a powerful IPqualityScore alternative, delivering transparent traffic quality insights, more customizations, and better ROI at scale.
Learn Why IPQualityScore Is Not Enough
Digital Marketing focused
No Behavioral Checks
Limited to API Checks
A Smart, Scalable Alternative to IPQS
24metrics is a transparent, affordable alternative to IPQS, built for click and affiliate fraud. You get real-time click and conversion screening, industry filter presets, and clear reporting, without per-lookup pricing that gets expensive as your traffic grows. With direct integrations into your tracking platform and a team that helps you tune your setup, you know where your traffic quality stands and can act fast.
24metrics vs IPQualityScore, See The Difference
Purpose-built click and affiliate fraud prevention that scales to billions of events.
Built for affiliate and click fraud
Screens clicks and conversions together, so you catch click spamming, click injection and attribution hijacking. Every rejection shows the exact reason.
Plugs into your tracking
Works at Click Level for Tune, Affise, Everflow and even custom platforms.
Priced for high volume
Stays affordable at billions of clicks, with a team that helps you set filters and investigate suspicious cases.
A general-purpose risk scoring API for IPs, emails, phones and devices.
General risk scoring
Built around scoring individual requests, not the full journey from click to conversion.
You build the integration
Delivered as an API. Connecting it to your tracking platform and turning scores into block decisions is work your team does.
Per-lookup pricing
Paid plans are priced by lookups, with extra credits at $0.005 to $0.0025 per query, so costs rise with every click you screen.
IPQS / 24metrics Comparison Side by Side
IPQS
24metrics
Built for
General risk scoring
Click and affiliate fraud
Pricing model
Per lookup
Base Fee + Volume
Starting price
$99/month (5000 checks)
$135 /month (20.000 checks)
Realtime Screening
Click Screening for Tune / Affise / Everflow
Affiliate Link Tester
Email Checks
Affiliate industry filter presets
Data hosting
US provider
German data centers
Affiliate Fraud Detection Pricing
Starting at $135 (20.000 clicks) per month and scaling into billions
High Volume Tier 1
1350
$
/ mo
Billed Annually
Up to 25 Million Clicks
Up to 100,000 Conversions
Up to 10,000 Link Checks
What is included:
Bot Detection
Advanced Machine Learning
VPN / Proxy Detection
Datacenter / Residential Proxies
Click Screening
Block Proxies and Bots
Realtime API Integration
with programmatic response
Conversion Screening
Protection from Bots & Proxies
Affiliate Link Tester
Checks the uptime of tracking links
Reporting Logs
Exportable Data with reasons
High Volume Tier 2
1800
$
/ mo
Billed Annually
Up to 100 Million Clicks
Up to 250.000 Conversions
Up to 10M Impressions
Up to 35.000 Link Checks
Everything in Basic Plus:
Industry Fraud Filters
LeadGen, CPC, eCommerce
Realtime Screening API
Instant API Responses (<25ms)
Affiliate Link Tester
Checks the uptime of tracking links
+20 Integrations
Affiliate Platforms / MMPs
Fraud Email Alerts
Customizable by Traffic Source
1h per Month Expert Advice
Expert Advice & Best Practices
Advanced Reporting
Deep Insights and Reports
Google Click Screening
Preventive Click Fraud Solution
Enterprise
CUSTOM PRICING
Starting from
3000€ / monthly
Custom Click Volumes
Custom Conversion Volumes
Everything in Advanced Plus:
Dedicated Account Manager
Support via Slack / Teams
Consulting on Fraud Cases
When you need expert advice
Custom Filter Settings
Filters designed for your use case
Customizable Filters
Settings per Offer or Affiliate
Custom Integrations
We can integrate any platform
SLA Guarantee
99.9% uptime guaranteed
E.U. Data Hosting
Hosted Data exclusively in E.U.
Historical Data Import
Analyze past fraud patterns
Multi User / Role Management
Assign Complex Roles
Better Insights, Smarter Decisions
Every rejected click and conversion comes with a clear reason. See which sources send proxies, click flooding or duplicate clicks, adjust your filters, and cut bad sources the same day. Our team helps you set it up right.
Explore Other 24metrics Products
1.8K+
Companies rely on 24metrics for clean, trustworthy traffic.
32M
Anomalies detected daily due to our real-time flag suspicious patterns
21%
After fraud cleanup enterprise clients see significant returns
12B
Bot clicks automatically blocked across global ad campaigns
Click Fraud Detection
Identify and block invalid clicks in real-time, protecting your ad spend from bots, proxies, and click farms.
Affiliate Fraud Detection
Stop cookie stuffing, fake leads, and fraudulent conversions before they drain your affiliate marketing budget.
Impression Screening
Filter out bot traffic and invalid impressions to ensure you only pay for genuine human ad views.
Cybersecurity
Stop romance scammers, fake profiles, and account takeovers with AI-powered identity verification.
Google Ads Click Screening
Protect your Google Ads campaigns from click fraud and invalid traffic with automated real-time blocking.
Affiliate Link Tester
Test affiliate links across 200+ countries and devices. Find broken links before losing revenue.
Frequently Asked Questions
What makes 24metrics different from other fraud detection tools?
Most fraud detection tools operate at the website level, using JavaScript tags to analyze visitors after they land on a page. 24metrics works differently. 24metrics Fraud Prevention integrates directly at the click level with tracking platforms like Everflow, TUNE, and Affise. This means fraudulent clicks are detected and blocked in real time, before they generate costs.
See how 24metrics compares to other Fraud Prevention Solutions in general or specific providers like Anura, SEON, IPQualityScore, Affspider.
Running Google Ads? See our ClickCease comparison.
Does 24metrics block fraud automatically or just flag it?
24metrics blocks fraud automatically and in real time. With sub-25ms response times, 24metrics Fraud Prevention rejects fraudulent clicks before they ever reach the advertiser. Many competing solutions only flag suspicious traffic and leave the blocking to you. That approach means fraud still costs you money while you figure out what to do with the data. 24metrics removes that gap entirely.
How does 24metrics integrate with my existing tracking platform?
24metrics offers native integrations with major affiliate tracking platforms including Everflow, TUNE, and Affise. These are not surface-level connections. 24metrics Fraud Prevention plugs directly into the click validation layer, so every click is analyzed before it is forwarded. No JavaScript tags, no GTM workarounds, no extra implementation on your landing pages. If your tracking platform is supported, setup takes minutes.
Is 24metrics only for affiliate marketing?
24metrics specializes in performance marketing and affiliate fraud prevention. That focus is intentional. Click fraud, conversion fraud, and publisher manipulation require detection logic built specifically for these patterns. Generic ad fraud tools that try to cover everything (programmatic, PPC, lead gen, affiliate) often lack the depth needed to catch sophisticated affiliate fraud schemes. If affiliate and performance marketing is where you spend your budget, a specialized tool will outperform a generic one.
Where is my data stored? Is 24metrics GDPR compliant?
24metrics is a German company with EU-hosted infrastructure. All data processing happens within the European Union, and the platform is GDPR compliant by design. For businesses operating in Europe or those with strict data sovereignty requirements, this removes the legal and compliance risk that comes with sending click data to US-based providers.
Does 24metrics offer transparent pricing?
Yes. 24metrics publishes usage-based pricing so you know exactly what you will pay before you talk to anyone. There is no “contact sales for a quote” gatekeeping. Many fraud detection vendors hide pricing behind sales calls, which makes it harder to compare options or budget accurately. 24metrics keeps it straightforward.
Can I customize how aggressively fraud is detected?
Yes. 24metrics Fraud Prevention gives you full control over detection thresholds and fraud rules. Some businesses want to block anything remotely suspicious. Others prefer to only block confirmed fraud and flag borderline cases for manual review. Both approaches are valid, and 24metrics lets you configure the system to match your risk tolerance. Solutions that only offer a binary “good” or “bad” verdict leave no room for this kind of nuance.
What if I also need an affiliate tracking platform?
Through our partnership with Integr8 Affiliate Tracking platform clients who use Integr8 as their affiliate tracking platform get 24metrics Fraud Prevention fraud detection included at no extra charge. You only pay for tracking, and fraud prevention is built right in. This makes it one of the most cost-effective setups for companies that need both tracking and fraud detection in a single stack.
How fast does 24metrics detect fraud?
24metrics Fraud Prevention processes fraud checks in under 25 milliseconds. That speed matters because in affiliate marketing, clicks are redirected through tracking platforms in real time. If your fraud detection takes seconds (or worse, runs in batch mode after the fact), the fraudulent click has already been counted, the conversion has already been attributed, and the payout is already in motion. Sub-25ms detection means none of that happens.
Does 24metrics require a long-term contract?
No. 24metrics offers flexible terms without locking you into long-term commitments. You can test the platform, see results, and scale usage based on your actual needs. This is how it should work: if the product delivers value, you stay. No contract pressure needed.