What is Click Spam & how does it work ?

ClickSpam is a known, but complex attribution problem in the performance marketing industry. In short, ClickSpam occurs when a fraudster, uses an app to steal organic users, and attribute an app install to himself, in order to receive a commission.

How fraudsters steal your CPI commissions

According to an article by Fortune Magazine Russian hackers have generated 3$ – 5$ million per day through Ad Fraud. Imagine how much money your business can lose if you don’t take the necessary steps to detect your fraudulent conversions.

Tagged